Interested in Advertising with The Knot Australia?

Already sold on advertising with The Knot? Get listed today

Reasons to Advertise with The Knot Australia

  • Part of the largest bridal network in the world and NineMSN portal in Australia reaching over 10,200,000 million people per month.
  • Australian owned and operated.
  • The Knot is a multi-media wedding brand, offering our brides a website, magazine, iPhone app & online store.
  • High quality and deep editorial content.
  • A large, engaged audience with over 240,000 people visiting our site each month, and a national magazine distributed twice a year.
  • A member base of over 29,000, allowing us to communicate in real time with them all.
  • We have generated over 85,000 leads for our suppliers in our first year, and that number continues to grow.

How do we attract our audience?

  • We are the exclusive wedding website on the NineMSN portal.
  • We invest in digital marketing, advertising with Google, Yahoo & Facebook.
  • We push users from our sister sites to The Knot. Our sister sites have a combined visitor number of almost 700,000 people a month.
  • We are very active in PR, consistently appearing on Radio, TV and in Print media. You can visit our Press Room page here for full and comprehensive listing of all activity.
  • We have a national magazine in the market that helps connect brides with our digital brand the moment they become engaged.

Who are our users?

  • Affluent bridal audience whose average income is $58,000 against a national average of $39,925.
  • Our users are confident, affluent, organised women who see themselves as leaders and influencers.
  • 90% use our Directory to find suppliers.
  • 89% of users click through to other websites promoted on The Knot.
  • 84% of users purchase a product they have seen on The Knot.
  • 88% of users recommend your products to people they know.

Proven success

"The Knot's website and magazine have both given us great exposure to our precise target market. The Knot has delivered us many great leads, and we have converted a good number of them. Our advertising budget with The Knot will be increasing in 2011 because we have focussed our spend away from other mediums that do not perform nearly as well."

Roderick Ng, Weddings by Master/slave

"I just wanted to take this opportunity to let you know how successful my advertising has been with The Knot here in Australia. It is wonderful to see a company that provides a total bridal marketing solution in Australia. Having the combination of the web and the magazine reaches brides like never before and most importantly has yielded great results for my company. I couldn't recommend the combination of your amazing and relevant web site and magazine more highly. Thanks again. Kind regards"

Julie Collings - Director, Impression Bridal Australia

  • Basic Listing

    Business Name
    Yes
    Business Address
    Yes
    Business Phone Number
    Yes
    Link to Map Location
    No
    Email Link
    No
    Website Link
    No
    Unlimited Photos
    No
    Products & Services List
    No
    Video
    No
    Business Description Text
    No
    Price List
    No
    Trading Hours
    No
    Designers Stocked
    No
    Listing on our iPhone App
    No
    Listing on our State Sites
    No
    Sit at Top of Search Results
    No
    Cost
    FREE!

    A basic listing is free.

  • Premium Listing

    Business Name
    Yes
    Business Address
    Yes
    Business Phone Number
    Yes
    Link to Map Location
    Yes
    Email Link
    Yes
    Website Link
    Yes
    Unlimited Photos
    Yes
    Products & Services List
    Yes
    Video
    Yes
    Business Description Text
    Yes
    Price List
    Yes
    Trading Hours
    Yes
    Designers Stocked
    Yes
    Listing on our iPhone App
    Yes
    Listing on our State Sites
    Yes
    Sit at Top of Search Results
    No
    Cost
    FROM $200 / year

  • Top spot Listing

    Business Name
    Yes
    Business Address
    Yes
    Business Phone Number
    Yes
    Link to Map Location
    Yes
    Email Link
    Yes
    Website Link
    Yes
    Unlimited Photos
    Yes
    Products & Services List
    Yes
    Video
    Yes
    Business Description Text
    Yes
    Price List
    Yes
    Trading Hours
    Yes
    Designers Stocked
    Yes
    Listing on our iPhone App
    Yes
    Listing on our State Sites
    Yes
    Sit at Top of Search Results
    Yes
    Cost
    FROM $400 / year

    Get started

The Knot Australia media coverage

Date Title Summary
Dec-10
05.12.10 Sunday Telegraph - Sunday Magazine Interview with Alicia Richardson on wedding traditions
05.12.10 Sunday Herald Sun - Sunday Magazine Interview with Alicia Richardson on wedding traditions
Nov-10
01.11.10 I Do It Yourself Launch of The Knot - review of The Knot Magazine
01.11.10 Angela Higgins Review of The Knot magazine
01.11.10 Le Bon Bon Launch of the Knot
02.11.10 Asia Media Journal Launching of Younger You and The Knot - Interview with Marina Go, Publisher
05.11.10 MediaWeek Interview with James Hannan and Michael Hannan at The Knot launch party
05.11.10 Hobart Mercury The Knot Shop and website recommendation
05.11.10 AdNews Knot launch at Ivy Bar
09.11.10 Little Flamingo Recommendation for The Knot Magazine
09.11.10 MediaWeek - Morning Report Exclusive interview with James Hannan, General Manager
11.11.10 Ad News Photos of The Knot Magazine launch
17.11.10 Radio 6PR Perth Interview with Alicia about royal wedding predictions
17.11.10 2SM (and 90 syndicated stations) Interview with Alicia about royal wedding predictions
18.11.10 4BC Brisbane Interview with Alicia about royal wedding predictions
19.11.10 Gold FM 104.3 Melbourne Interview with Alicia about royal wedding predictions
26.11.10 Polkadot Bride Review of The Knot Magazine
Oct-10
15.10.10 MediaWeek Interview with Marina Go regarding the launch of The Knot Magazine
17.10.10 Sunday Telegraph Review of The Knot iPhone app
26.10.10 Publishers Australia Interview with Marina about Younger You Magazine and The Knot Magazine
26.10.10 B & T IDM launches The Knot Magazine
27.10.10 Girl With a Satchel Article regarding the launch of The Knot Magazine
28.10.10 mX - Sydney Article based on The Knot survey results
28.10.10 mX - Melbourne Article based on The Knot survey results
28.10.10 mX - Brisbane Article based on The Knot survey results
28.10.10 4BC - Brisbane Interview with Alicia Richardson, Editor of The Knot
29.10.10 Hypoxi The Knot now on sale
29.10.10 Karen Willis Holmes Review of The Knot launch party - Ivy penthouse, featured of the mag
29.10.10 Social Diary The Knot now on sale - Alicia Richardson, Editor
Sep-10
27.09.10 Asia Media Journal Launch of Younger You Magazine and The Knot Magazine
29.09.10 ProPrint IPMG magazine launches - Younger You and The Knot magazines
Aug-10
05.08.10 MediaBizNet Announching the launch of The Knot and Younger You magazines
06.08.10 The Circle Interview with Alicia featuring suppliers and tips to save on your wedding day
Jul-10
06.07.10 AdNews Announcing the launch of The Knot and Younger You
06.07.10 B & T Today Announcing the launch of The Knot and Younger You
08.07.10 Girl with a Satchel Announcing the launch of The Knot and Younger You
09.07.10 IRD's Prospector Informing advertisers of the upcoming Younger You and The Knot Magazines
12.07.10 Financial Review IDM announces idea to have print versions of their websites
12.07.10 Media Week Story about The Knot and Younger You magazines
13.07.10 i-grafix.com Hannan launching magazine versions of websites
13.07.10 Publishers Australia Launch of The Knot and Younger You magazines
13.07.10 ProPrint Announcing the launch of The Knot and Younger You magazines
15.07.10 The PR Report Announcing the launch of The Knot and Younger You magazines
May-10
13.05.10 Daily Telegraph Details the launch of The Knot Shop
Apr-10
24.04.10 Sunday Telegraph Details the launch of The Knot Shop
30.04.10 Hobart Mercury Alicia shares her tips on how brides can look and feel their best
Mar-10
01.03.10 Voyeur Mention of Marina Go and www.theknot.com.au
26.03.10 Australian Women Online Interview with Alicia Richardson, Editor of The Knot
Feb-10
13.02.10 Geelong Advertiser Story about The Knot's proposal of the year comp
13.02.10 Adelaide Advertiser Interview with Alicia Richardson, Editor of The Knot
13.02.10 Herald Sun Interview with Alicia Richardson, Editor of The Knot
15.02.10 Nine to Five Interview with Alicia Richardson, Editor of The Knot
22.02.10 Woman's Day Mention of The Knot
Jan-10
01.01.10 The Week Poll on the rise of prenuptial agreements
10.01.10 Melbourne Age - Life & Style Article on the rise of prenuptial agreements
10.01.10 Sun Herald Article on the rise of prenuptial agreements
12.01.10 2CC (Canberra) Interview with Alicia about optimal dates to marry this year
17.01.10 Sunday Telegraph Feature of fitness for wedding day
17.01.10 Sunday Herald Sun Trash the dress
17.01.10 Sunday Telegraph Trashing the dress
24.01.10 Sunday Telegraph Article on the rise of prenuptial agreements
26.01.10 Townsville Bulletin Interview with top 10 best wedding planner on The Knot
Dec-09
04.12.09 mX (Brisbane) December the month to propose
04.12.09 mX (Melbourne) December the month to propose
06.12.09 Sunday Times December the month to propose
13.12.09 Sun Herald December the month to propose
13.12.09 Sunday Telegraph Image and info on The Knot
13.12.09 smh.com.au December the month to propose
14.12.09 BrisbaneTimes.com.au December the month to propose
15.12.09 Toowoomba Chronicle December the month to propose
21.12.09 Melbourneage.com.au December the month to propose
Nov-09
01.11.09 Style Review of The Knot as the place to go for smooth planning of a wedding
01.11.09 2GB FM Radio Interview with Alicia about weddings
02.11.09 NEW FM Interview with Alicia Richardson about the Australian launch of The Knot
Oct-09
15.10.09 Ad News IDM reveals new wedding site
18.10.09 Sun Herald Review of The Knot going live, including feature on Abi Cornish wedding dress
19.10.09 Media Week Interview with Alicia Richardson, Editor of The Knot
19.10.09 Financial Review Interview with James Hannan, General Manager
19.10.09 mX Photo of stunt and announcement of the launch of The Knot
19.10.09 2CC Interview with Alicia Richardson
20.10.09 Campaign Brief Photo of stunt and announcement of the launch of The Knot
20.10.09 B & T Photo of stunt and announcement of the launch of The Knot
21.10.09 3AW Quoting The Knot as an expert source for wedding statistics
21.10.09 Sky Media Week Interview with Marina Go, Publisher of The Knot
22.10.09 Triple M Planning your wedding at work - mentioning The Knot
26.10.09 Media Week Photo of stunt and announcement of the launch of The Knot
28.10.09 i98 FM Interview with Alicia Richardson about The Knot
29.10.09 Sydney Morning Herald Announcement of the Australian launch of The Knot
29.10.09 Nine to Five Mention on the launch of The Knot

Already sold on advertising with The Knot? Get listed today

  1. Engagement
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