Dream Bridal at David Jones

We visited the newly launched Bridal at David Jones to discover all this specially appointed 7th floor bridal salon has on offer.

by Alicia Richardson

Dream Bridal at David Jones

When David Jones announced they were launching Bridal at David Jones, a dedicated space on the 7th floor of their landmark Elizabeth Street Sydney store, which offers a carefully selected range of designer wedding gowns and accessories, the entire team at The Knot couldnít wait to experience this new bridal nirvana. And it certainly does not disappoint.

Upon arriving at your private appointment at Bridal at David Jones you are ushered into a vast sumptuous space, which overlooks the lush green treetops of Hyde Park and the skies beyond. Beautifully fitted the bridal floor is filled with an amazing array of Australian and international designers wedding gowns, plus rows of satin and metallic heels and sparkling fine jewels. The overall effect is quite magical, like youíve been transported into a glamorous Hollywood film set. The cherry on top? You are the star of the show.

Brides are able to peruse through wedding dress creations by Alex Perry, Collette Dinnigan, Akira Isogawa, Lisa Ho, Steven Khalil, Johanna Johnston, Karen Willis Holmes and Lisa Gowings as well as accessories and jewellery by Jan Logan, Christian Louboutin, Jimmy Choo, Armani, Dolce & Gabbana, Giuseppe Zanotti, Sergio Rossi, Peter Lang, Mimco, Olga Berg, Stuart Weitzman, Kate Spade and Angelique. The trickiest part of your visit is likely to be deciding which gown or accessory you love the most.

David Jones CEO Paul Zahra was very proud to make Bridal at David Jones a reality, commenting ìThis is the first time that an Australian department store will have a dedicated bridal suite. The size of our offering, the range of designers, the dÈcor of the floor and the dedicated experienced floor staff will all set new standards in the Australian bridal market and provide customers with a special and enjoyable experience.î

Extra services include an on-site tailor, two generously sized private fitting rooms and a personal shopper who can be arranged to assist the groom and bridal party. Plus, as Bridal at David Jones operates on an appointment only basis, there will always be someone there to assist you in creating your dream bridal look.

For bookings contact Bridal at David Jones on 02 9266 5524.

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